А New Theatre Experience: Page Experience Signals

In the digital age struggling with pandemic, theatres strive to gain new and retain old audiences by providing user experiences online. Information about events, electronic ticket purchasing, live streaming require improved website functionality, where Page Experience Signals, latest practice recommended Google, have been gaining importance. As part of this research, five experiential signals were analyzed on a sample consisting 18 Belgrade theatres’ homepages: Core Web Vitals, Mobile-friendliness, Safe browsing, Secure connection, absence intrusive interstitials. All websites found provide safe internet search generally did not contain disruptive content their homepages. Given that an increasing number visitors are using mobile devices for purchase tickets, several should pay attention need optimize visits, secure data transfer protocol. addition, common weaknesses in Signals highlighted – slow homepage loading performance achieving visual stability; webmasters also given proposals overcoming them during transition period after algorithm change. The recommendation future research is assess at end 2021 whether contributed positively or negatively organic Google.
 Article received: June 3, 2021; accepted: 23, Published online: October 15; Original scholarly article
 How cite article: Krstić, Nataša. "А New Theatre Experience: Signals." AM Journal Art Media Studies 26 (October 2021): 129-141. doi: 10.25038/am.v0i26.476